Advertise in Destination US Virgin Islands

Now in its 25th year, Destination US Virgin Islands, one of Ralston Holding’s series of Caribbean location-specific magazines, has evolved to become the leading travel publication of its type within the region.

Destination US Virgin Islands is both a visitor’s guide and lifestyle magazine featuring island events, the latest in local trends, celebrity chefs with their signature dishes, island personalities and much, much more. The magazine provides readers with a concise guide that highlights the best in shopping, dining out, activities and attractions, real estate and business.

The 2026 edition, to be published in December 2025 / January 2026, will continue to supply essential information for visitors as well as a comprehensive insight into island life.

Why advertise with Destination Magazines?

Destination USVI & BVI is the ultimate travel guide on the islands, covering all of the best things to do, see and places to stay
The magazine is offered by hand to passengers in the lobby of the gates, waiting to board their flights to St Thomas
Destination USVI & BVI is available at select airports on the U.S. East Coast

View our online edition

Andrea Milam

Editor of Destination US Virgin Islands

Andrea Milam has lived in the Caribbean since 2005. Enamored with the region’s culture, food, music, people, and natural beauty, she moved to St. John in the U.S. Virgin Islands after graduating from college. There, she got married, built a home and a family, and established her writing and editing career. Experiencing the way her island community came together following a direct and devastating hit by Hurricane Irma only further fuelled her love for St. John and the Caribbean as a whole. Andrea's work has appeared in regional, national, and international magazines. She was appointed as the editor for Destination U.S. Virgin Islands | British Virgin Islands in 2019.

Contact the Editor

Prime Readership

Your advertisement will reach a captive audience of passengers aged between 21 and 70 with an average age of 45, primarily in middle through upper socio-economic groups. Our magazines are made available to passengers in the lobby of the gates, waiting to board their flights from Miami and Philadelphia. Our readership is made up of first-time and returning visitors, seasonal residents and second home owners, families, professional business people and island residents all with substantial disposable income.

Distribution

The success of the Destination series is due to the personalised one-to-one hand distribution of the magazines to passengers from Miami and Philadelphia International Airports.

Island Distribution

An additional 35,000 magazines will be distributed on island through visitor information centers, at selected hotel lobbies and in other high traffic areas.

Admirals® Club Lounge Distribution

N/A