Advertise in Destination Aruba

Now in its 25th year, Destination Aruba, one of Ralston Holding’s series of Caribbean location-specific magazines, has evolved to become the leading travel publication of its type within the region. Destination Aruba is both a visitor’s guide and lifestyle magazine featuring island events, the latest in local trends, celebrity chefs with their signature dishes, island personalities and much, much more. The magazine provides readers with a concise guide that highlights the best in shopping, dining out, activities, nightlife, and attractions, real estate and business. The 2026 edition, to be published in December 2025/January 2026 will continue to supply essential information for visitors as well as a comprehensive insight into island life.

Why advertise with Destination Magazines?

Destination Aruba is the ultimate travel guide for Aruba, covering all of the best things to do, see and places to stay
The magazine is offered by hand to passengers in the lobby of the gates, waiting to board their flights to Aruba
Destination Aruba is available at select airports on the U.S. East Coast

View our online edition

Prime Readership

Your advertisement will reach a captive audience of passengers aged between 21 and 70 with an average age of 45, primarily in middle through upper socio-economic groups. Our magazines are made available to passengers in the lobby of the gates, waiting to board their flights from Miami and Philadelphia. Our readership is made up of first-time and returning visitors, seasonal residents and second home owners, families, professional business people and island residents all with substantial disposable income.

Distribution

The success of the Destination series is due to the personalised one-to-one hand distribution of the magazines to passengers as they wait in the lobby of the gates from Miami and Philadelphia International Airports.

The magazines are also available at Universal Aviation, the general aviation terminal which provides 24-hour ground support for private and business aircraft with Customs and Immigration on-site and customer service 7 days a week. Located on the south ramp, south side of Queen Beatrix International Airport, the yearly average number of flights from around the world is 4,600

Island Distribution

An additional 40,000 magazines are distributed on island through visitor information centers, at selected hotel lobbies and in other high traffic areas.

Admirals® Club Lounge Distribution

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