Advertise in Destination Aruba

Now in its 24th year, Destination Aruba, one of Ralston Holding’s series of Caribbean location-specific magazines, has evolved to become the leading travel publication of its type within the region. Destination Aruba is both a visitor’s guide and lifestyle magazine featuring island events, the latest in local trends, celebrity chefs with their signature dishes, island personalities and much, much more. The magazine provides readers with a concise guide that highlights the best in shopping, dining out, activities, nightlife, and attractions, real estate and business. The 2024 edition, to be published in December 2023/January 2024 will continue to supply essential information for visitors as well as a comprehensive insight into island life.

Why advertise with Destination Magazines?

  • Destination Aruba is the ultimate travel guide for Aruba, covering all of the best things to do, see and places to stay
  • The magazine is hand distributed to passengers as they board their direct American Airlines flights to Aruba
  • Destination Aruba is available in select American Airlines Admirals Club® lounges
View our online edition

Prime Readership

Your advertisement will reach a captive audience aged between 21 and 60 with an average age of 42, primarily in middle through upper socio-economic groups. Our magazines are made available to passengers of American Airlines on flights from Miami, Charlotte and Philadelphia. Our readership is made up of first time and returning visitors, seasonal residents and second home owners, families, professional business people and island residents all with substantial disposable income


The success of the Destination series is due to the personalised one-to-one hand distribution of the magazines to passengers as they board their direct American Airlines flights from Miami to Aruba. Distribution will be done partially by hand or will be available on magazine racks for flights from Charlotte and Philadelphia.

The magazines are also available at Universal Aviation, the general aviation terminal which provides 24-hour ground support for private and business aircraft with Customs and Immigration on-site and customer service 7 days a week. Located on the south ramp, south side of Queen Beatrix International Airport, the yearly average number of flights from around the world is 4,600

Island Distribution

An additional 40,000 magazines are distributed on island through visitor information centers, at selected hotel lobbies and in other high traffic areas.

Admirals® Club Lounge Distribution

For 2023, Destination Aruba will be available in selected American Airlines Admirals Club® lounges in Charlotte, JFK, Miami and Philadelphia.

The membership profile of these clubs reveals well-travelled, affluent, decision-makers in the prime of their lives. Many are leaders of industry, including business owners, company CEOs, senior management and international celebrities. A recent survey showed that approximately 40% of members’ annual income exceeded $150,000 and 54% work in senior management for large companies with 500+ employees. Visibility for your business or product in these clubs represents an opportunity to reach an international, high-income audience.

Keep in touch with the latest news and information from Destination Magazines

The ultimate Caribbean travel guides and vacation inspiration, featuring the best hotels and resorts, things to do, family-friendly activities and places to eat and drink. Explore our individual Caribbean island pages to learn about the top things to see and activities to do, along with restaurant reviews, tax-free shopping tips and cultural experiences. Discover the best Caribbean islands to visit and plan your next Caribbean getaway!